This personal project was inspired by a unique brief I found online for McCann Manchester, a global marketing agency with a rich history. While they are primarily known for their impactful marketing campaigns, they also produce a range of craft beers under the name Truth Well Brewed, a clever play on their iconic strapline, Truth Well Told.

Founded in 1912, McCann has been creating successful, award-winning campaigns for over a century. Their Cheshire countryside offices serve as a tranquil retreat that informs their creative approach, blending heritage with contemporary innovation. The beer labels I designed aim to reflect this duality—rooted in tradition while embracing the agency’s modern, high-end reputation.

To honor McCann’s heritage, I incorporated flourishes and a decorative style reminiscent of early 1900s design, paying homage to the agency’s long-standing history. Custom typography and gold foil detailing elevate the overall design, adding a premium feel that aligns with their high-quality work and craft beer. The background pattern features gentle, layered slopes, subtly evoking the rolling hills of Cheshire, where McCann’s creative spirit is nurtured. This nod to the local landscape adds depth to the design, symbolizing how their surroundings inspire and shape their work.