This brand concept was created for a UK-based Italian pizzeria, aiming to bring a taste of authentic Italian culture and warmth to the UK. The brand reflects the heart of Italy, infusing the spirit of its homegrown traditions into every aspect of the business.

The custom typography I developed for the logo features subtle imperfections, adding a personable and handcrafted touch that mirrors the pizzeria's commitment to authenticity and care in everything they do. The imperfect, yet charming style evokes a sense of homemade quality, ensuring the brand feels warm, welcoming, and rooted in Italian tradition.

The abstract illustration and vibrant colour palette are directly inspired by the essence of pizza itself—its rich, comforting colors and textures. These elements help create a lively, energetic tone for the brand, capturing the joy and warmth of sharing a meal with loved ones. The illustration is designed to be large and dynamic, allowing it to be used in various creative ways across print and social materials. By doing so, it ensures that each piece of branded material feels unique—much like every pizza made in their kitchen.

This approach celebrates the individuality of each customer experience while staying true to the brand’s Italian roots, creating a cohesive and engaging visual identity that brings a slice of Italy to the UK.

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